Verizon and AT&T, the two largest cell phone carriers in the U.S. are gearing up for a price war over cell phone service fees.

Verizon and AT&T, the two largest cell phone carriers in the U.S. are gearing up for a price war over cell phone service fees. Only T-Mobile has seemed interested in trying to be aggressive when it comes to pricing while the rest of the market has sat on its cooperative hindquarters. Verizon fired the first hit on Friday by announcing that the major cuts to its unlimited family talk and text plan will decrease from $230 to $150 per month, and its unlimited voice plan from $100 to $70 per month. Other plans combines unlimited talk and text are also going down in price. AT&T is also lowering the prices of its individual unlimited plans by $30 as well, putting the two companies back into pricing equality. The only question live now is; when are these price cuts will spill over to the rest of the market, particularly in the fiercely competitive world of smart phone plan pricing. So far the carriers had been unwilling to start hacking away at these highly lucrative plans; although a small amount of iPhone competitors weaken the cost of that phone's plan by a few bucks a month as an enticement.

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